Posted June 14, 2018 04:24:10 A new approach to marketing communications, which combines interactive media with the development of personal brand identities and online communities, is helping to drive more engagement and sales with targeted audiences in the digital age.
“We’re seeing a lot more people who are going to engage with these brands, whether it’s on social media or through a mobile app or even through social media in-person,” said John Fauld, senior vice-president of communications at Digital Media Consultants.
“The more people engage with a brand, the more brands will be drawn to them.”
A new digital marketing approach in Australia and beyond.
The key to successful marketing communication is using multiple forms of media.
“You’re not going to find a better way to engage people,” said Mr Fauld.
“It’s a combination of all the different things that you can do with your brand, so we can get the message across more effectively.”
The next generation of digital marketing The next phase of digital communication is the digitalisation of the media landscape, with more outlets offering online video, social media, and video-on-demand (VOD) services.
But while it may seem obvious, the new way to promote a brand in the age of the social media and mobile, is not.
“One of the things that has changed is the way in which brands are able to connect with consumers,” said Ms Fauld of Digital Media Consulting.
“In the past, brands would have a lot of different avenues to engage, including social media channels, but they’re now starting to look more like traditional media.”
You have brands that are getting better at reaching people through all the channels they have available to them.
It’s more about building up brand identity in a digital format that’s relevant to the digital user and that is very relevant to consumers.
“What you need to know about digital marketing: The next wave of digital content marketing: Where is it coming from?
In Australia, there are more than 200 companies offering online content marketing.
“And it’s only going to continue to grow. “
If you look at the history of digital, you see that advertising and digital media has been part of the growth and evolution of our economy,” said Dr Kaveh Zabadi, research director at Marketing Analytics.
There are a number of reasons why digital marketing is a great way to grow a brand. “
Digital media has a long history of being used in the way that it is today to communicate ideas and to engage audiences.”
There are a number of reasons why digital marketing is a great way to grow a brand.
“I think the key to success in digital marketing in Australia is to have a brand that is engaging and relevant and engaging the user in ways that you’re not trying to do it through traditional media,” Dr Zababi said.
“When you start to see digital media becoming a part, you’re starting to see brands who are really making the leap.”
Brand identities are more valuable than ever before.
“Brand identities are what you put on a logo, what you call your brand.
It has a very big impact on how you can interact with your audience,” said Stephen Smith, a director of marketing at advertising agency Pinnacle.
“There’s no doubt that brands can have an impact on their audience, but you also have to make sure that it’s engaging and engaging with the user.”
“If a brand is using digital marketing, it’s also important to be able to engage their audience on a consistent basis,” he added.
“Because if you don’t, the user may not want to buy the product that you are advertising, or they may not be willing to buy a product that’s been advertised.”
That’s a key driver for success.
“For example, a website such as Amazon’s Alexa or Google’s Tango can use personalized messaging to deliver information to customers about the products that they have purchased.
“With Tango, the same thing applies. “
Amazon’s Echo, for example, is the world’s most popular digital assistant,” said Matthew Jones, senior director of digital communications at Amazon.
“With Tango, the same thing applies.
If you use Amazon’s Taps, for instance, to communicate with a customer about an event, it will be a better message.”
What’s the future of digital media?
Digital marketing in 2018 is still evolving, with brands seeing the benefits of the digital landscape.
“Every single business in Australia has to adapt to the way the digital environment is changing,” said Sarah Ettlinger, managing director of Marketing Analytics, in an interview with The Conversation.
That’s the next phase that’s happening in digital media, as companies move into the next stage in their business model.”