How to communicate better with your customers is a challenge for any business, and Taylor Communications is no different.
The Austin, Texas-based company has had its share of struggles, but the fact that the company is still here makes it even more relevant to consumers.
“It’s something we’re still trying to get better at,” said Taylor Communications CEO Mike Harris.
“It’s not easy, but it’s not impossible.”
Harris says he’s been trying to improve his communication with customers since taking over the company two years ago, but he says the process hasn’t always been straightforward.
“We’re not always 100 percent clear, we’re not perfect, but I think we’re improving on it a little bit,” Harris said.
Harris said Taylor has taken a few steps to help improve its communication with its customers. “
So, I think that’s what I’d say to the consumer: it’s important to understand your customer’s perspective, because you don’t want to get into a situation where your customer feels like you’re making them feel like they don’t matter, and then you’re not able to help them.”
Harris said Taylor has taken a few steps to help improve its communication with its customers.
The company has been adding a more professional tone to its website, which Harris said will help it attract more customers.
He said the company also is working to help users better understand what their bills are.
“If a customer doesn’t understand their bill or doesn’t have the ability to understand it, they’re going to be frustrated and not be able to take advantage of their service,” Harris added.
Taylor Communications has been a leader in the field of communication, and Harris said he expects the company to continue to grow in the future.
“There’s going to come a time where you have to adapt to the way you’re going,” he said.
“If we can get to a place where we have a conversation where people understand that the conversation is not about them, but about their service, then that’s going be a good time to do it,” he added.