How to win a marketer’s heart: How to get more eyeballs on your social media posts

How to win a marketer’s heart: How to get more eyeballs on your social media posts

An international research team led by the University of Toronto has found that social media marketing can have a dramatic impact on a business’s bottom line.In a new study, the researchers analyzed social media content, advertising and marketing campaigns in an Australian market.The research, published in the journal Social Science Research, showed that using social…

‘Sensational’ Times: I will be the first person to tell you that I am the first woman in a major corporate role in India

‘Sensational’ Times: I will be the first person to tell you that I am the first woman in a major corporate role in India

In the wake of the “sensational” Times report that women hold nearly one-third of the country’s corporate leadership roles, we are seeing a shift in the public conversation around the gender equality of senior management positions in India.And while there are still some ways to go, we can already see some progress.As the Times reported,…

Why You Should Invest In The Real Estate Sector

Why You Should Invest In The Real Estate Sector

A new report from a major brokerage firm suggests that the real estate industry has a long way to go before it is considered as a viable business for the rest of the country.The report, “The Real Estate Industry,” finds that the industry is not yet a viable and well-established source of revenue for the…