How to win a marketer’s heart: How to get more eyeballs on your social media posts

How to win a marketer’s heart: How to get more eyeballs on your social media posts

An international research team led by the University of Toronto has found that social media marketing can have a dramatic impact on a business’s bottom line.In a new study, the researchers analyzed social media content, advertising and marketing campaigns in an Australian market.The research, published in the journal Social Science Research, showed that using social…

CCC to hold online education to high standard

CCC to hold online education to high standard

The Australian Communications and Media Authority will hold an online education competition to see who can create the best learning platform for students in 2019.It will open to applications on Tuesday, with the competition due to be held in October.The Competition Authority says it is looking to attract a variety of learning experiences, including interactive…

How to take the next step with an integrated marketing communication campaign

How to take the next step with an integrated marketing communication campaign

Posted June 14, 2018 04:24:10 A new approach to marketing communications, which combines interactive media with the development of personal brand identities and online communities, is helping to drive more engagement and sales with targeted audiences in the digital age.“We’re seeing a lot more people who are going to engage with these brands, whether it’s…